With Twitter’s New Vine App, Life Is But a Meme

If new developments in technology are a driving force in cinematic innovation, it should only follow that the same applies to the marketing of the final work. And as such, it has been a golden few weeks for the new Twitter-based, 6-second video loop application Vine.

Launched just three months ago, the extreme constrictions and meme-like novelty of 6-second looping video has naturally captured the imagination of the film world—interestingly,