Lions and Transformers and Giant Lizards, Oh My! Studios Taking to Tumblr

Adidas became the first major brand to build an advertising campaign on Tumblr, back in 2012, shortly after Tumblr announced they would be including paid advertising on their site. Today, the Adidas Tumblr page is a wonder of beautiful product shots, videos, artwork and what feels like an infinite amount of scrollable content.

Tumblr now hosts nearly 189 million blogs comprising more than 83 billion posts, with more than 90 million posts created each day.

Meeting Of The Memes: J.R.R. Tolkien’s 21st Century Film Fandom

J.R.R. Tolkien has long been known for having an eclectic group of die-hard fans. From modern-day celebrities like Stephen Colbert (unequivocally one of the most hardcore Tolkien fans of our time, who elicited this from Peter Jackson: "I've never met a bigger Tolkien geek in my life." ) to the 1960s counter culture attachment to The Lord of the Rings and 1970s rock bands who wrote epic songs about the books,