Movie Poster Masterminds: An Interview With Allied Creative

Everyone knows movie ad campaigns are crucial to the industry. After all, who hasn’t let an eight-foot billboard of an impressive movie advert persuade them into making a trip to the local theater queue? But, like most things in the business, there’s more to making movie posters than meets the eye. Creative agencies are devoted to achieving the optimal aesthetic of movie posters and ad campaigns—from appealing to the target audience, to capturing the ambiance and essence of the movie itself.