Black Friday Film Gift Guide: 10 of Our Favorite Recent Blu-Ray & DVD Releases

It’s officially Black Friday, and that means holiday gift-buying season is well underway. So whether you intend to spend today elbowing your way to bargain deals at big box chain stores or online-ordering your holiday gifts from the safety of your own home, we’ve put together 10 great recent DVD and Blu-Ray releases. After all, what could possibly make for a better holiday morning than unwrapping say, a definitive DVD box set containing every James Bond flick made to date,

By  |  November 23, 2012

Interview

Screenwriter

Summing It Up, Boiling It Down: The Art of the Movie Tagline

We’d all like to think we’re too savvy to fall for modern-day marketing tactics, but when it comes to movie messaging, they’re just so darn clever. By the time you sit down in a theater, it’s likely that the marketing behind a film has already worked it’s magic on you, and taglines—the single phrases you see emblazoned across billboards, buses, benches, and subway walls—help to set the stage. Whether they’re piquing your interest ("Reality is a thing of the past"

By  |  September 12, 2012
Publicity Gone Wild: 10 Great Movie PR Stunts

In 1910, the head of an early movie studio spread the rumor that silent film actress Florence Lawrence had been killed by a streetcar in New York. After basking in the attention for a time, the studio, IMP, took out an ad and declared that Lawrence was alive and well. Lawrence soon became the very first movie star.

Since then, outrageous and ingenious publicity stunts have catapulted some films (think: The Blair Witch Project) to success.

By  |  August 29, 2012