An Evening With Adrian Grenier and Peter Glatzer on Creating SHFT

The MPAA speaks with actor/director/producer Adrian Grenier and producer Peter Glatzer on creating SHFT, their eco-conscious business that creates content in an effort to empower people to think, and act, on behalf of the environment.

Looking to change the popular narrative surrounding the environmental movement, Glatzer and Grenier co-founded SHFT in 2009. The multi-media platform, pronounced “shift,” distinguishes itself by going beyond the basic awareness and educational campaigns; instead, SHFT aims to incorporate sustainability in all aspects of our lives and ultimately make it a permanent part of our culture.