Social Cinema: Start-Up Screens Viral Videos At Local Theaters

Surely, it’s happened to you: While watching a favorite flick at home, you suddenly realize that the laughs you found tear-inducing and stomach-ravaging in the theater are, on this solitary viewing at least, sadly amiss. What gives? According to an innovative Dutch start-up called Upload Cinema, not only are you missing out on the infectious and sporadic laugh-track of dozens of other moviegoers, you’re also missing out on the effervescent, hard-to-define ambiance of the traditional movie theater experience.