Green Screen: Celebrating Earth Day

According to the New York Times, a billion people will take action to protect the planet today in honor of the 45th annual Earth Day, which attracted about 20 million people worldwide when the movement began in 1970. This includes hikers in China cleaning up part of the Great Wall, tree-planting projects in Cameroon and Uganda, and a ceremony in Peru to start up a new wind turbine to help bring renewable energy to a rural community.

Earth Day 2014: Hollywood Wants to Write Happy Ending for Planet With Eco Efforts

Hollywood has been celebrating Earth Day for years in order to raise awareness about environmental issues and put their considerable clout behind green initiatives. Who better than the people who make their living telling stories to strike up a memorable dialogue about sustainable practices? The big six studios’ embrace of Earth Day has only strengthened over time, and their contributions can be seen as a model of how companies in any field can get serious about protecting the planet,

Earth Day: The Studios Go Green Behind the Screen

For years, Hollywood has celebrated Earth Day in order to raise awareness about environmental issues and to strike up a memorable dialogue about sustainable practices. And the film studios' embrace of Earth Day has only strengthened over time. From PSAs to Paramount's new micro-turbines, we take a look at the industry's dedication to spotlighting one of the most important advocacy dates on the calendar.

In 1990, the holiday got a pretty big boost from Hollywood when Time Warner called on some of their favorite talent to hammer home proactive things Americans could do to reduce their footprint on the planet.