Green Screen: Celebrating Earth Day

According to the New York Times, a billion people will take action to protect the planet today in honor of the 45th annual Earth Day, which attracted about 20 million people worldwide when the movement began in 1970. This includes hikers in China cleaning up part of the Great Wall, tree-planting projects in Cameroon and ...

By  |  April 22, 2015
Earth Day 2014: Hollywood Wants to Write Happy Ending for Planet With Eco Efforts

Hollywood has been celebrating Earth Day for years in order to raise awareness about environmental issues and put their considerable clout behind green initiatives. Who better than the people who make their living telling stories to strike up a memorable dialogue about sustainable practices? The big six studios’ embrace of Earth Day has only strengthened over time, ...

By  |  April 22, 2014
Earth Day: The Studios Go Green Behind the Screen

For years, Hollywood has celebrated Earth Day in order to raise awareness about environmental issues and to strike up a memorable dialogue about sustainable practices. And the film studios' embrace of Earth Day has only strengthened over time. From PSAs to Paramount's new micro-turbines, we take a look at the industry's dedication to spotlighting one ...

By  |  April 22, 2013