Producer Monica Levinson on “Borat 2” & “The Trial of the Chicago 7”
Producer Monica Levinson might have been able to call 2020 a banner year were not for the fact such a sentiment would be in poor taste considering how atrocious 2020 was. Yet two of her films factored into the larger conversations we were having in ways that would have been unthinkable at the start of the year.
One of those films was Aaron Sorkin’s The Trial of the Chicago 7,
Publicity Gone Wild: 10 Great Movie PR Stunts
In 1910, the head of an early movie studio spread the rumor that silent film actress Florence Lawrence had been killed by a streetcar in New York. After basking in the attention for a time, the studio, IMP, took out an ad and declared that Lawrence was alive and well. Lawrence soon became the very first movie star.
Since then, outrageous and ingenious publicity stunts have catapulted some films (think: The Blair Witch Project) to success.
