Blumhouse & Lionsgate Working on a New “Blair Witch” Movie

We’re headed back into the freakiest forest of them all, courtesy of Blumhouse and Lionsgate, who are partnering for a new Blair Witch Project movie.

The two studios have struck a deal in which Blumhouse will be reimagining multiple horror films for Lionsgate after the success of their joint venture, director Jeff Wadlow’s horror film Imaginary, which has scared up $38.2 million since its March 8 release.

Writer/director duo Daniel Myrick and Eduardo Sánchez’s original The Blair Witch Project was a legitimate phenomenon.

Publicity Gone Wild: 10 Great Movie PR Stunts

In 1910, the head of an early movie studio spread the rumor that silent film actress Florence Lawrence had been killed by a streetcar in New York. After basking in the attention for a time, the studio, IMP, took out an ad and declared that Lawrence was alive and well. Lawrence soon became the very first movie star.

Since then, outrageous and ingenious publicity stunts have catapulted some films (think: The Blair Witch Project) to success.