Super Bowl Trailers: Marvel’s “Thunderbolts,” “Jurassic World: Rebirth” and Tom Cruise’s Latest “Mission: Impossible” Expected
The Super Bowl is the most-watched television broadcast in the United States every year. In 2024, the Kansas City Chiefs clash with the San Francisco 49ers in Super Bowl LVIII (58 for the Roman numeral illiterate) drew an average of 123.7 million viewers across linear and streaming services in the U.S. alone. The big game is also broadcast in over 130 countries in more than 30 languages worldwide, and it functions not just as the year’s biggest TV draw but as a bonafide cultural event that includes a raucous halftime show with a rotating cast of musical icons. Oh, and of course, for audiences in the U.S. and those watching through U.S. streaming services abroad, it boasts the most highly anticipated commercials of the year. And a portion of those commercials are made up of trailers for some of the year’s biggest movies. Last year, those included trailers for Deadpool & Wolverine and Wicked, both of which became blockbusters.
This year’s crop of trailers will likely come from three studios—Disney, Paramount, and Universal—who are currently the only ones on record who have paid for the pricey 30-second spot on Fox to reach the assured massive audience. This year’s big game is a rematch of the 2023 battle between the Philadelphia Eagles and, yes, those Kansas City Chiefs again, the latter going for a historic third consecutive Super Bowl title. This rematch for the ages will likely bring the following trailers for your viewing pleasure, which will air pre and mid-game.
Disney is typically a very big player during the Super Bowl, and it has plenty of 2025 releases that would fit the bill for a trailer. Snow White (March 21), Lilo & Stitch (May 23), and Pixar’s Elio (June 13) are all possibilities. Deadline reports that Disney will unveil two of their three Marvel movies bowing this year, so their choices are between Anthony Mackie’s first stand-alone Marvel feature in Captain America: Brave New World (February 14), the antiheroes unite movie Thunderbolts (May 2), and the hotly-anticipated, long-awaited Marvel reboot of The Fantastic Four: First Steps (July 25), which stars Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach as the superhero quartet.
Universal’s offerings will likely unleash Dean DeBlois’s live-action adaptation of his very own How to Train Your Dragon (June 13) and the Scarlett Johansson, Mahershala Ali, and Jonathan Bailey-led Jurassic World: Rebirth (July 2) from director Gareth Edwards.
The word is that Paramount will punch their ticket with the Jack Quaid comedy Novocaine (March 14), the Rihanna-led Smurfs (July 18) animated musical, and the Tom Cruise-led Mission: Impossible – Final Reckoning (May 23).
Of the studios who are sitting out the big game, perhaps the biggest surprise is that Warner Bros. isn’t letting a trailer for James Gunn’s Superman (July 11) fly, but they did release a Superman spot during the NFC and AFC championship games.
The one thing you can be sure of is that the trailers that air during the Super Bowl are usually the most-watched on social media 24 hours after the game. It’s the kind of advertising that money can obviously buy, but the money usually seems worth it.
Featured image: Mahershala Ali is Duncan Kincaid in JURASSIC WORLD REBIRTH, directed by Gareth Edwards
